Studies show that the Netherlands offer very good opportunities for cross-border e-commerce to international retailers. A localized webshop is the logical approach to enter the highly developed Dutch market. It is the lowest risk entry and enables a less capital intensive and faster way of testing and growing your online retail business in Holland.

Market Strategy Netherlands

Our consultants help you to develop a successful market entry strategy for the Netherlands or optimize your current market strategy for Holland, based on a localized e-commerce approach. All relevant issues for a successful online presence can be covered:

  • Research and market analysis.
  • Establishing the ‘size of the opportunity’ and ‘ease of entry’ for your localized e-commerce in Holland.
  • Assessing the relevance of your offer or proposition on the basis of:
  • Experience Product Price Access Service

  • Relevant competition.
  • Current brand awareness in The Netherlands.
  • Existing language, legal, cultural, logistical or other barriers and market nuances.
  • Market positioning, assortment and pricing strategy
  • Online operating model: supply chain, logistics, last mile, customer service.
  • Localization in terms of language, currency, tax, shipping charges, trust mark, payment methods, terms and conditions.
  • Building awareness and driving traffic.
  • Marketing strategy.
  • Partnering with local online market places and comparison websites.
  • Organizational structure.
  • Building your business case and financial plan.
  • Optional further expansion to Belgium (Dutch speaking part)

Check out our special offer on a market analysis.

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Complete review on your marketsegment and competitors in Holland at a fixed price.

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Ed Hensen

Management Consultant

E-Commerce in Holland

Specerijenhof 13
3063 BX Rotterdam
Netherlands

Tel: +31 6 22555546
Mail: hensen@ecommerceinholland.com