Consumers ready for more cross-border online shopping, retailers not

The results of an EU survey show that EU consumers show growing demand for cross-border online shopping. At the same time, retailers are still reluctant to expand their online activities and have concerns about selling to consumers in other EU countries.

This was revealed in a press release on the 2017 edition of the Consumer Conditions Scoreboard, that was published last week. The concerns that retailers have are mainly linked to a higher risk of fraud and non-payment in cross-border sales, different tax regulations, differences in national contract law and consumer protection rules. At the same time, consumer trust in e-commerce has dramatically increased, according to the EU. The share of Europeans buying online has almost doubled in 10 years, from 30% in 2007 to 55% in 2017. The consumer’s level of trust for purchases from other EU member states has increased by 21%-points, almost twice as much as the increase of trust for domestic online purchases.

“Our advice to retailers is: Time to deal with these fears and work with local experts to avoid exactly those pitfalls that retailers are so afraid of and build trust with the consumers who are willing to do business with them”, says Ed Hensen, founder and cross-border e-commerce expert at E-Commerce in Holland.

Read the EU press release here:

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