€ 24 bn online sales in Holland in 2018

The B2C e-commerce market for products and services in the Netherlands reached a total turnover of € 23.7 bn in 2018, +10% compared to 2017. 96% of Dutch consumers aged 15 years and older did one or more purchases of products or services in webshops in Holland. A total of 242 mn online purchases were done in 2018, +12% more than in 2017.

These figures were published last week in the so called ‘home shopping market monitor 2018’ on the e-commerce market in the Netherlands, published by the Dutch trade organization for digital business, Thuiswinkel.org, and GfK.

Consumers spent a total of €13.1 bn on buying products online. This means that e-commerce had a share of 9.6% in total retail sales in Holland, a +0.5%-points increase to 2017, according to the report. €10.6 bn was spent on services, mainly holidays and travel.

As in 2017, food/near food was the #1 growth champion in 2018, with +24% in sales compared to 2017. Package travel came second (+20%), followed by Telecom (+18%), Health & Beauty (+17%) and insurances (+15%).

Altogether, the pace in which the e-commerce market grew in 2018 was lower than in 2017, when B2C internet turnover increased by 13%. Still, the leading position of the Dutch online market within the total European e-commerce market is once more strongly confirmed. For more details, please contact us at info@ecommerceinholland.com.  


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