€ 23 bn online sales in Holland in 2017

The Dutch B2C e-commerce market for products and services reached a total turnover of € 22.5 bn in 2017, a 13% increase compared to 2016. 95% of Dutch consumers aged 15 years and older did one or more purchases of products or services in webshops in Holland. A total of 201.7 mn online purchases were done in 2017, 17% more than in 2016.

These figures were published last week in the so called ‘home shopping market monitor’ of the e-commerce market in the Netherlands, published by the trade organization for digital business, Thuiswinkel.org, and GfK.

Consumers spent a total of €12.7 bn on buying products online. This means that e-commerce had a share of 9.7% in total retail sales, a 1.3%-points increase to 2016. In the past 5 years, the online share in total retail sales almost doubled.

 Altogether, the pace in which the e-commerce market grew in 2017 was lower than in 2016, when B2C internet turnover increased by 22%. Still, the leading position of the Dutch online market within the total European e-commerce market is once more strongly confirmed. For more details, please contact us at info@ecommerceinholland.com.

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