Based on a newly introduced report, the National Statistic Bureau (CBS) in the Netherlands reported an 18.4% increase in online retail of consumer products in Holland in Q1 2015, compared to last year. The report also mentioned that multi channel retailers increased their online sales by 23.5%, while online pure players reached 14.4% higher internet sales. These figures not only prove that there still is a lot of growth potential in the online market in the Netherlands, but also that E-commerce is turning into commerce. The customer journey goes through different channels under different circumstances. The share of internet sales in total retail sales in Holland is 7% at this time. This also shows that there is a lot of upward potential for e-commerce in Holland.