+17% online sales in Holland in February

E-commerce B2C sales increased by +16.8% in the Netherlands in February 2019, compared to last year. Total retail sales went up +4.3% over the same period. This was reported by the Dutch National Statistics Office earlier this week.

Sales from online pure players grew by +11.3%, multi channel retailers reached an astonishing +26.5% more online revenues, both compared to February 2018. The positive trend from January 2019, when pure players grew +11.5% and multi channelists by 21.5% to last year, was continued. In total, e-commerce B2C sales grew by 15.5% in January. This proves the growth potential that still exists in the mature e-commerce market in Holland.

At the same time, the overall growth rate of +4.3% for the entire retail market proves that Dutch consumers are still in ‘spending modus’, despite the reports on a decline in consumer trust. Sales in non-food retail increased by +5.7% in February 2019 compared to last year, showing strong recovery from a slight decrease in January (-0.2% compared to last year). The positive trend is reflected in most of the reported product categories in February 2019, with best results in the the DIY/Kitchens/Floors segment (+9.8%) and the Home & Living segment (+7.2%).

Clothing recovered in February (+4.2% to last year) from a disappointing January (-5.4% to last year). Toys is the only segment in non-food retail that is showing continuing decline over a longer period of time (-13.5% in 2018, -18.3% in January 2019, -12.8% in February 2019).

For more detailed information on the Dutch market, please contact Ed Hensen at E-Commerce in Holland (mail: hensen@ecommerceinholland.com; phone: +31 6 22 55 55 46).

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